Sökning: "Psychological barriers to Adoption of Innovation"

Hittade 3 uppsatser innehållade orden Psychological barriers to Adoption of Innovation.

1. 1. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Mirjam Lundin; Victor Paridon; [2022]
   Nyckelord :Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

   Sammanfattning : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. LÄS MER

3. 2. An Innovation Resistance Theory Perspective on Sustainable Fashion

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
   Nyckelord :Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

   Sammanfattning : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. LÄS MER

4. 3. Exploring the B2B Innovation Decision Making Processes

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Aida Lojo; Albert Tóth; Kevin Latorre; [2020]
   Nyckelord :Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance; Business and Economics;

   Sammanfattning : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. LÄS MER