Sökning: "Ricardo Georg Kammermayer"

Hittade 1 uppsats innehållade orden Ricardo Georg Kammermayer.

  1. 1. Looking at the Two Sides of the Equation - How Servitisation Affects the Sustainability-oriented Innovation Adoption Dilemma

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Juliette Brands; Ricardo Georg Kammermayer; [2019]
    Nyckelord :Sustainability-oriented Innovation; Servitisation; Service Characteristics; Diffusion of Innovations; Adoption; Barriers and Drivers for Sustainability-oriented Innovation; Business and Economics;

    Sammanfattning : Research question: How does servitisation affect the adoption of sustainability-oriented innovations (SOIs)? A qualitative study on the role of servitisation on barriers and drivers for SOI adoption. Methodology: The methodological framework for this research is a qualitative multiple case study following an abductive approach. LÄS MER