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1. 1. Förstå kundens bruksvärde

   Magister-uppsats, Örebro universitet/Institutionen för ekonomi, statistik och informatik

   Författare :Jenny Ekdahl; Jon Sjögren; Malin Stenkilsson; [2007]
   Nyckelord :Bruksvärde; nytta; B2B; Värdekedja; kommunikation; Marknadsföring;

   Sammanfattning : Abstract “Understand the customers value in use – A multiple case study of three industrial companies” or ”Förstå kundens bruksvärde – En multipel fallstudie av tre industriella företag” brings out the problem that it is easy to assume, what the value is for the customer. The questions asked for this thesis are: • How does the companies in focus, gather information about what effects the customers value in use? • How do the companies use this information in their business? The purpose is to examine how some industrial companies gather information about the customer’s value in use, on the bases from the five activities from Porter and how they can use this information. LÄS MER