Sökning: "SANDHYA NAIR"

Hittade 2 uppsatser innehållade orden SANDHYA NAIR.

  1. 1. Combining the Concepts of Fear Aroual and Customer Satisfaction & Retention - An Ethnographic Case Study on Krav Maga

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mira Haddad; Sandhya Nair; [2007]
    Nyckelord :Fear appeals; satisfaction; retention; WOM; Krav Maga; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. LÄS MER

  3. 2. Relocation of Production within EU - Through Swedish Companies' Perspective

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Zoltan Istok; Kadriye Gürbüzbildik; Sandhya Nair; [2005]
    Nyckelord :;

    Sammanfattning : In today’s world where one has to be efficient in every way to stay as an actor on the market, companies have to make choices to be competitive. By moving the production abroad the companies can often reduce their cost of production and remain competitive. LÄS MER