Sökning: "SAS ekonomi"
Visar resultat 1 - 5 av 34 uppsatser innehållade orden SAS ekonomi.
1. Pre-restructuring Capital Structures, Financial Restructurings and Recovery Prospects: Assessment of Their Interdependence
D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiSammanfattning : The purpose of this thesis is to analyse whether financial restructurings produce improvements in the performances of distressed businesses, and whether pre-restructuring capital structures have any influence on the recovery prospects of the restructured businesses. This work is split into two main sections. LÄS MER
2. Airborne Disease Causing Airlines to Flee - A Case Study on SAS's Recapitalization Plan During the COVID-19 Pandemic
D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiSammanfattning : This thesis investigates how SAS managed the liquidity crisis caused by the COVID-19 pandemic and what alternatives SAS, as a government-related entity, had in the financially distressed situation. The study contributes to the literature by providing a case study of how an extraordinary demand shock could be tackled from a company's perspective and how the decision process plays out from several stakeholders' perspectives. LÄS MER
3. Managing Validation in a Safety Critical System Regarding Automation of Air Traffic Control
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : The aviation industry is under increasing pressure to reduce cost and manage the increased number of passengers. One area under pressure is the Air Traffic Control. LÄS MER
4. APPLYING THE VALUE GRID MODEL IN AIRLINE INDUSTRY : A CASE STUDY OF SCANDINAVIAN AIRLINES (SAS)
L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the concept of linear value chain has recently become unsuitable as a tool to analyze some industries and to uncover many sources of value. LÄS MER
5. Airlines experiential marketing: gaining and retaining customers : Case studies of British Airways, SAS, Air France, Easy jet and KLM
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Title: Airlines experiential marketing: gaining and retaining customers Research Question: How do airlines use the experiential marketing to gain and retain consumers? Supervisor: Venilton Reinert Course: Strategic Marketing with Independent Project Keywords: Airlines, experiential marketing, experience, loyalty, sense, emotions, feelings Purpose: The aim of this research is to understand how airlines’ users can be acquired and kept thanks to experiential marketing. This study allows analysing the news consumers’ expectations and how companies adapt their strategies to meet customers’ needs thanks to experiential marketing. LÄS MER