Sökning: "SERVICE INDUSTRY"

Visar resultat 21 - 25 av 2028 uppsatser innehållade orden SERVICE INDUSTRY.

1. 21. Capabilities and partnership factors needed to offer product-service systems from a manufacturer-reseller perspective : A Case study of a European truck manufacturer in the Southeast Asian market

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :John Johansson Malm; Lukas Broman; [2023]
   Nyckelord :Capabilities; Partnership factors; Product-service system; Servitization; Manufacturer-reseller perspective; Kapabiliteter; partnerskapsfaktorer; PSS; Tjänstefiering; Tillverkare-återförsäljarperspektiv;

   Sammanfattning : Purpose: This study aims to examine what is needed by manufacturers and their resellers in thetruck manufacturing industry that wants to pursue a result-oriented PSS. More specifically, thisstudy aims to answer what capabilities are needed for the actors and address what partnershipfactor is needed for collaboration. LÄS MER

3. 22. The Art of Shielding Luxury Brands: Defensive Strategies for Success

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Carl Oscar Frithiof; Stefan Karlsson; Arvid Vesterberg; [2023]
   Nyckelord :Brand image; luxury brands; automotive industry; defensive; symbolism; Business and Economics;

   Sammanfattning : Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive, symbolism Research question: What methods and strategies do companies with luxury brands in the automotive industry use to protect their brand image? Purpose: The aim of this paper is to examine more deeply how companies in the automotive industry with luxury brands work to protect their brand image. Furthermore, the survey also aims to examine how these companies deal with potential threats to the brand image, as well as to increase awareness of the importance of protecting the brand image. LÄS MER

4. 23. Tribological characterization of a ball bearing subjected to an electric field : Electric drivetrain tribology

   Master-uppsats, Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

   Författare :Muhammad Umar Farooq; [2023]
   Nyckelord :Ball bearing; electric drivetrain; tribology; electric field; characterization; bearing currents; discharge;

   Sammanfattning : Electric machines are widely used in for instance the automotive industry in electric vehicles and in wind turbines. The electrical machines have mechanical bearings as an integral part used to transmit power and load. In addition, the main function includes reducing friction between interacting surfaces. LÄS MER

5. 24. From the Beach to the Sahara - A qualitative study of junior management consultants' identity work between billable projects

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Oscar Holmbergh; Jakob Hägglund; [2023]
   Nyckelord :Young Professionals; Professional Service Firms; Management Consulting; Underutilization; Identity;

   Sammanfattning : The recent economic downturn has largely affected businesses around the world, resulting in decreased demand for management consultancy services. In combination with recent years' aggressive hiring strategies, this has put many junior management consultants in a position where their utilization rates have plummeted and time between billable projects has increased notably. LÄS MER

7. 25. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER