Sökning: "Saba Slatiel"
Hittade 1 uppsats innehållade orden Saba Slatiel.
1. Standardization vs. Adaption within Advertising
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. LÄS MER
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