Sökning: "Saba Slatiel"

Hittade 1 uppsats innehållade orden Saba Slatiel.

  1. 1. Standardization vs. Adaption within Advertising

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Fredholm; Saba Slatiel; [2015]
    Nyckelord :Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Sammanfattning : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. LÄS MER