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  1. 1. Who are they? : Communication of brand personality by business schools inan online environment

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Arber Tahiri; Samira Youkhanna; [2012]
    Nyckelord :Brand; Brand Personality; MBA; European Business Schools;

    Sammanfattning : Title: Who are they: a study about Communication of brand personality by business schools inan online environmentCourse: 4FE02E, Master Programme Degree Thesis, 15 ECTSAuthors: Arber TahiriSamira YoukhannaTutor: Dr. Rana MostaghelExaminer: Dr. LÄS MER