Sökning: "Sara Jelveh"

Hittade 1 uppsats innehållade orden Sara Jelveh.

  1. 1. Food retailing system & its influence on customer‘s behavior and perception of food products

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Sara Jelveh; [2008]
    Nyckelord :Retailing system; Customer behavior; Customer perception; Sweden; Iran;

    Sammanfattning : Customers behavior has been always one of the most important points of the marketing studies. Predicting and understanding how and why customers behave is a great challenge. Besides, there are so many variables involved in the consumption process, that it is not an easy task to establish models to understand it. LÄS MER