Sökning: "Servification"

Hittade 2 uppsatser innehållade ordet Servification.

  1. 1. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Nyckelord :automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Sammanfattning : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. LÄS MER

  3. 2. Unveiling the power of selling spare-parts as a happy-meal

    Master-uppsats, Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Lindgren; Victor Bodin; [2015]
    Nyckelord :Lean consumption; Aftermarket; Customer satisfaction; Servification; Service- kits; Spare-part-kits; Bundling; Spare-parts; Technology and Engineering;

    Sammanfattning : Companies selling industrial machines are seeing a shift where profits are moving from new sales, towards retrieving revenue throughout the whole customer life cycle. Instead of selling new machines, the companies in the industry need to look towards what is referred to as “the aftermarket”. LÄS MER