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  1. 1. #NewsOnTikTok : A content analysis of the use of text elements by legacy news media on TikTok

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Sorrel Franziska Salb; [2021]
    Nyckelord :TikTok; text; news; newspaper; television; legacy news media; social media logic; content analysis; mass media;

    Sammanfattning : With many legacy news media brands struggling to maintain relevance and financial support, they are looking to social networks to connect with new audiences. The video sharing platform TikTok has experienced rapid growth in recent years and has a strong user base of Gen Z users which are a demographic which legacy news media are increasingly attempting to engage with. LÄS MER