Sökning: "Swedish home and consumer electronics retail"

Hittade 2 uppsatser innehållade orden Swedish home and consumer electronics retail.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Karin Gåsste; Antara Islam; [2023-07-03]
   Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

3. 2. Konkurrensstrategier under hård konkurrens. Fallstudie på den svenska hemelektronikmarknaden.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Connie Jakobsson; Henrik Björkqvist; [2012]
   Nyckelord :Branschdynamik; hemelektronikmarknad; konkurrenssituation; konkurrensstrategi; kundlojalitet; Business and Economics;

   Sammanfattning : Sammanfattning Uppsatsens titel: Konkurrensstrategier under hård konkurrens. Fallstudie på den svenska hemelektronikmarknaden. LÄS MER