Sökning: "Sylvie DellaBruna"

Hittade 1 uppsats innehållade orden Sylvie DellaBruna.

  1. 1. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sylvie DellaBruna; Beata Edlund; [2020]
    Nyckelord :Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

    Sammanfattning : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. LÄS MER