Sökning: "The Network Model of Internationalization"

Visar resultat 21 - 25 av 76 uppsatser innehållade orden The Network Model of Internationalization.

1. 21. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Johan Kjellstrand; Ouf Samar; [2017]
   Nyckelord :;

   Sammanfattning : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. LÄS MER

3. 22. Why are Swedish cleantech firms failing to internationalize? : A qualitative study investigating the barriers, drivers and internationalization decisions of private Swedish cleantech firms.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Oscar Karlsson; Fredrik Rydqvist; [2017]
   Nyckelord :Cleantech; Internationalization; Environmental technology; Green innovation; Environmental sustainability; Barriers and drivers; Internationalization decisions;

   Sammanfattning : The purpose of this thesis is to investigate what barriers and drivers influences the internationalization of private Swedish cleantech firms. The model of a multiple case study was chosen together with a qualitative method and an abductive approach. LÄS MER

4. 23. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

   Master-uppsats,

   Författare :Yao Li; [2017]
   Nyckelord :MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

   Sammanfattning : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. LÄS MER

5. 24. Born Globals and the Role of the Business Model: A Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Niklas Cederlöf; Pontus Levén; [2016-10-12]
   Nyckelord :Born global; Internationalization; Network; Business Model; Resource-based View; Knowledge-based View;

   Sammanfattning : .... LÄS MER

7. 25. The Networking Born Globals : An Exploratory Study of how Swedish Born Global Software Firms use Networks when Internationalizing

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Richard Orrebrant; Oscar Meivert; [2016]
   Nyckelord :Internationalization; internationalization strategy; born global; small software firms; born global software firms; software services; software products; networks; international networks;

   Sammanfattning : Purpose – The purpose of this thesis was to investigate how networking is influenced by the choice of internationalization strategy of software firms with a born global mindset. To achieve this purpose, the following research questions were answered: How applicable is previous research on traditional internationalization strategies to born global software firms? How does networking vary between the different choices of internationalization strategy for born global software firms? Method – The research philosophy of this thesis was interpretivistic, supported by an abductive qualitative multi-method approach of exploratory character. LÄS MER