Sökning: "Uber Eats"

Hittade 4 uppsatser innehållade orden Uber Eats.

  1. 1. Digitala mellanhänder – hjälp eller fallgrop i den svenska restaurangbranschen? : En kvalitativ studie om mellanhänders påverkan på kundengagemang och värdeskapande

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emelie Sundin; [2023]
    Nyckelord :Customer engagement; Value co-creation; Service dominant logic; Restaurant; Digitala mellanhänder; Foodora;

    Sammanfattning : Digitalisering har gjort att många företag behövt anpassa sin verksamhet mot utvecklingen på marknaden. Plattformar, i form av digitala mellanhänder, har i sin tur tagit ett större spelrum genom att erbjuda företag fördelar som bredare kundbas och ökad synlighet för att bli del av deras nätverk. LÄS MER

  3. 2. Pandemic-era Advertising : A Study of the Twitter Advertising of Four Online Food Delivery Companies During the 2020 Pandemic

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Stig Janson; [2022]
    Nyckelord :Linguistics; discourse; discourse analysis; advertising; pandemic; COVID-19; online food delivery; DoorDash; Uber Eats; Deliveroo; Just Eat;

    Sammanfattning : The purpose of this study was to investigate how online food delivery companies changed the language in their advertising and took advantage of lockdown restrictions when the COVID-19 pandemic began in 2020. Using advertising technique theory and Norman Fairclough’s three dimensional framework for analyzing advertising discourse, this study scrutinized the Twitter advertising of four major online food delivery companies in the United States and the United Kingdom (Uber Eats, DoorDash, Deliveroo, and Just Eat) from 1 February 2020 to 30 April 2020 for the purposes of understanding how these companies advertised on Twitter just before the pandemic began and how they pivoted to new advertising techniques and discourses at the beginning of the pandemic. LÄS MER

  4. 3. Hur påverkar social nudging användares val? : En kvalitativ studie av mobilappar för leverans av mat

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Moa Altemyr; Ulrika Gustafsson; [2022]
    Nyckelord :Digital nudging; Social nudging; Informationsarkitektur; Gränssnittsdesign;

    Sammanfattning : This essay examines social nudging and influencing factors on user choices on the two mobile apps Foodora and Uber Eats that offer services for food delivery, and whether there are any connections between these factors and the interface design. This type of service has in recent years become popular with the digitization of society. LÄS MER

  5. 4. Voice-controlled order system

    Uppsats för yrkesexamina på grundnivå, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :David Höijer; Hannes Jansson; [2021]
    Nyckelord :Voice control; Voice assistant; Google Cloud; Amazon AWS;

    Sammanfattning : To order pick-up food by using your computer or phone is nothing new. Food delivery companies such as FoodHero and Uber Eats along with many other around the world base their entire company idea around the food order and delivery process. For a company to stand out in such a vast market can sometimes be quite tricky. LÄS MER