Sökning: "Uses and Gratifications Approach"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden Uses and Gratifications Approach.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  3. 2. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Marlene Penn; [2023]
    Nyckelord :The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

    Sammanfattning : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. LÄS MER

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  5. 4. “True crime, wine, bed by nine” : En kvalitativ intervjustudie om varför just kvinnor fängslas av podcasts om verkliga brott

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Ilina Alexandra; [2022]
    Nyckelord :;

    Sammanfattning : Among the countless genres of entertainment, true crime has been rising in popularity over the last decade. In this study, I examine why women listen to true crime podcasts (a new emerging form of audio journalism). Using an audience reception model and a qualitative perspective, I investigate how they create meaning from the content. LÄS MER

  7. 5. Off-grid Online : A Mixed-Strategy Survey Study of the Facebook Community ‘Living Off-Grid in Spain’

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Marie Glad; [2022]
    Nyckelord :Off-grid living; Online communities; Collaborative media; Social media; Uses Gratifications; Community of Practice; Social learning; Climate crisis; Sustainability; Environmental movement;

    Sammanfattning : The aim of this study is to explore and understand the motivations for belonging to the Facebook community ‘Living Off-Grid in Spain’ and how collaborative media is used for facilitating off-grid living and societal change. Two main theoretical frameworks are used for analyzing the empirical material of this study. LÄS MER