Sökning: "Vanessa Nagaoka"
Hittade 1 uppsats innehållade orden Vanessa Nagaoka.
1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. LÄS MER
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