Sökning: "sustainability awareness"

Visar resultat 1 - 5 av 962 uppsatser innehållade orden sustainability awareness.

  1. 1. The forgotten sand bee. A follow up on the status of the golden sand bee Andrena marginata in municipality of Mark, a decade later

    Kandidat-uppsats, Göteborgs universitet / Instiutionen för biologi och miljövetenskap

    Författare :Monika Böttcher; [2024-03-19]
    Nyckelord :Golden sand bee; Andrena marginata; Devil´s bit scabious; Succisa pratensis; Oligolectic bees; Inventory; Meadow land; Conservation;

    Sammanfattning : Over a decade ago, a conservation project aimed at preserving the endangered golden sand bee (Andrena marginata) populations in the Storån valley of the municipality of Marks was initiated. The species, red-listed in Sweden as well as in many other European country, specializes in pollen from Devil's bit. LÄS MER

  3. 2. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  4. 3. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  5. 4. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  7. 5. Behöver jag verkligen det här? : En kvalitativ studie om effekterna av minskad konsumtion

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Maria Andersson; Jeremy Sjöström; [2024]
    Nyckelord :Norm deviation; change in consumption; strain theory; social coercion; consumption reduction; Normavvikelse; konsumtionsförändring; strain-teori; socialt tvång; konsumtionsminskning;

    Sammanfattning : This study aims to investigate the individual's experience of conscious consumption reduction in relation to society's consumption norms. By not focusing on motives or causes behind the change, but instead illustrating the subjective and social consequences, the study provides a deeper understanding of how the individual's self-perception and social relationships are affected. LÄS MER