Sökning: "Yirui Shen"

Hittade 1 uppsats innehållade orden Yirui Shen.

  1. 1. How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Yirui Shen; [2018]
    Nyckelord :Customer loyalty; perceived customer value; trust; perceived customer risks; online travel agency;

    Sammanfattning : Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. LÄS MER