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1. How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. LÄS MER
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