Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Axel Edgren; Christian Pedersen; [2014]
   Nyckelord :Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

   Sammanfattning : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. LÄS MER

3. 2. How Sweden Manages Fund Management - a descriptive and analytical assessment of central Swedish law and regulation concerning fund investment in the 1990-2007 period

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Michael Truong; Axel Edgren; [2012]
   Nyckelord :Fund legislation; fund regulation; management fees; equity funds;

   Sammanfattning : Private fund investment in Sweden is important to households, and fund investor interests are considered in legislation and regulation. There is a lack of studies covering the role of Swedish legislation and regulation in safeguarding these interests. LÄS MER