Sökning: "born digital"

Visar resultat 1 - 5 av 147 uppsatser innehållade orden born digital.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  3. 2. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER

  4. 3. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
    Nyckelord :;

    Sammanfattning : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. LÄS MER

  5. 4. The COVID-19 Pandemic’s Influence on Born-digitals’ Internationalization and Performance

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Natasha Jamali; Hoda Kasem; [2023-06-28]
    Nyckelord :;

    Sammanfattning : In this qualitative research, the purpose is to explore the influence of the COVID-19 pandemic on born-digital firms’ international expansions and performance. This is to fill in the gap in research where many other industries have been examined in relation to the pandemic but not the born-digital firms. LÄS MER

  7. 5. TIKTOK: EN PRODUKT AV GENERATION Z - En kvalitativ studie som utreder hur och varför Sveriges Generation Z använder Tiktok.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emelie Lindberg; [2023-03-10]
    Nyckelord :Sociala medier; Tiktok; Generation Z; Gen Z; medieanvändning; uses gratifications theory; MAIN-model; new media;

    Sammanfattning : Executive summary We are constantly online in this new digital world, always reachable through numeral devises and plattforms. For older generations there has taken some time to adjust, but for one generation this constant connectivity is as normal as breathing. LÄS MER