Sökning: "caroline Lanetoft"
Hittade 1 uppsats innehållade orden caroline Lanetoft.
1. The value of brand values
Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologiSammanfattning : As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers interpret brand values and how brands can generate value for the consumers’. LÄS MER
Resultatsidor:
1