Sökning: "consumption value theory"

Visar resultat 11 - 15 av 173 uppsatser innehållade orden consumption value theory.

1. 11. Diablo: Immortal, A Pay-to-Win Study

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Keming Zhang; Ruiqi Liu; [2023]
   Nyckelord :Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

   Sammanfattning : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. LÄS MER

3. 12. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Farzana Sharmin Ritu; [2023]
   Nyckelord :purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

   Sammanfattning : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. LÄS MER

4. 13. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products

   Master-uppsats, Högskolan i Gävle/Miljövetenskap

   Författare :Henrik Lunderbye; [2023]
   Nyckelord :Industrial design; design process; sustainability; consumer products; greenwashing; climate neutrality; consumption.;

   Sammanfattning : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. LÄS MER

5. 14. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Linn Henriksson; Ellen Svärdh; [2023]
   Nyckelord :metaverse; consumption-value theory; value perceptions; virtual consumption;

   Sammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER

7. 15. Unlocking the Fashion Metaverse : Exploring the Impact of External Factors on Innovation Diffusion in the Metaverse Fashion Industry

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Nora Berggren; Fanny Iselid; [2023]
   Nyckelord :Diffusion of innovation; Metaverse; Fashion; Retail; Adoption of innovation; Augmented and Virtual Reality; Digital Fashion;

   Sammanfattning : Background: The fashion retail industry has undergone a major transformation due to the Covid-19 pandemic and the rise of technical innovations. This transformation led to the emergence of digital fashion, a new concept integrating experimental technologies, including artificial intelligence, and augmented reality, which further has progressed towards the Metaverse. LÄS MER