Sökning: "influence tactics"

Visar resultat 16 - 20 av 59 uppsatser innehållade orden influence tactics.

  1. 16. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Cedergren; Hannah Linton; [2023]
    Nyckelord :Reference price; Fake sales; Consumer purchase behavior;

    Sammanfattning : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. LÄS MER

  2. 17. The currency of influence: a study of the external impact of Teamfight Tactics' metagame and its effect on player strategy.

    Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

    Författare :John Widmark; Sonja Anders; [2023]
    Nyckelord :Teamfight Tactics; Metagame; Influence; Competitive Gaming; Game Design; Player Behavior;

    Sammanfattning : This research paper presents a study of the Teamfight Tactics (Riot Games, 2019) metagame and its evolution over time. For this research purpose, we have defined metagames as the ways in which games exist within broader social and cultural contexts. LÄS MER

  3. 18. Rising Anti-Gender Movements and Populism in Europe : An Analysis and Discussion in the Context of Turkey’s Withdrawal from the Istanbul Convention

    Master-uppsats,

    Författare :Gökçe Kavel; [2023]
    Nyckelord :Istanbul Convention; anti-gender movement; populism; anti-rights; diffusion;

    Sammanfattning : There is an increasing global anti-rights movement—the child of marriage of the right-wing populist and anti-gender movements—that affects the rights of not only women and LGBTQIs but also refugees, asylum seekers, and various minorities. Although this research only focuses on the event of Turkey’s withdrawal from the Istanbul Convention, it provides valuable perspective to understand and prevent the further spread of anti-gender and right-wing populist tactics and rhetoric. LÄS MER

  4. 19. Exploring Anti-Feminist and Gender Equality Narratives on the Instagram of Female Far-Right Politicians : A Case Study on VOX Representatives

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Araitz Claramunt Oregi; [2022]
    Nyckelord :VOX; Far-Right; Anti-Feminism; Gender Equality; Gender Politics; AIN; targeting women.; VOX; extrema dreta; anti-feminisme; igualtat de gènre; política de gènre; AIN; dones com a objectiu; VOX; Extrema derecha; anti-feminismo; igualdad de género; políticas de género; AIN; las mujeres como objetivo.;

    Sammanfattning : After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). LÄS MER

  5. 20. What coping strategies do female entrepreneurs use when pursuing funding, and how do the entrepreneurial ecosystem and experience affect these?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucia Inés López Sánchez; Chloé Wichard; [2022]
    Nyckelord :female entrepreneurs; funding process; approaches; coping strategies; prior experience; entrepreneurial ecosystem; Business and Economics;

    Sammanfattning : When it comes to obtaining funding for their venture, female entrepreneurs are at a disadvantage. Whilst obtaining funding for a venture is already a difficult task for male founders (Steigertahl & Mauer, 2018) only 2.3% of funding in venture capital goes toward female entrepreneurs (Bittner and Lau, 2021). LÄS MER