Sökning: "influence tactics"

Visar resultat 21 - 25 av 59 uppsatser innehållade orden influence tactics.

  1. 21. Early Insights in Accounting for the EU Taxonomy: A Case Study on an Industrial Company's Responses and Internal Implications

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Johan Elam; Mattias Löfvenberg; [2022]
    Nyckelord :Institutional pressure; Management control systems; Strategic responses; Sustainability reporting; EU Taxonomy;

    Sammanfattning : Scholars and practitioners have recently struggled in defining and integrating sustainability. In response, the European Commission enforced the Regulation (EU) 2020/852 in July 2020. Establishing a standard classification tool, defining environmentally sustainable economic activities to relocate financial flows towards low-carbon activities. LÄS MER

  3. 22. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Maja Lundgren; [2022]
    Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER

  4. 23. How can a dynamic digital food menu nudge customers towards sustainable choices?

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Albin Ahlbeck; [2022]
    Nyckelord :nudging; knowledge-based-system; sustainability; food;

    Sammanfattning : Since agriculture is a large source of emissions today, changes in our food production and consumption are required to reach EU climate goals. This study aims to find out if nudging combined with knowledge-based system can be used to influence customers’ choice towards more sustainable food. LÄS MER

  5. 24. REGIONAL REPRESENTATION OFFICES AND THEIR LOBBYING ACTIVITIES IN THE EU ARENA - A comparative interview study of Swedish regional offices in Brussels

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Rebecca Sava; [2021-10-04]
    Nyckelord :Representation offices; administrative regions; lobbying activities;

    Sammanfattning : This thesis aims to study the lobbying activities among regional offices representing administrative regions to explore differences and similarities in relation to three theoretical aspects; mission and principals, resources and lobbying tactics. Moreover, the thesis also aims to analyse how these differences and similarities correspond to theoretical perceptions from previous research on administrative regions’ offices and their lobbying activities. LÄS MER

  7. 25. Information Operations & The Rising Threat in the Cyber Domain. Case Study of Finnish Governments Addressing the Cyber Threat Environment and Policies Countering Information Operations

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Tuuli Marjaana Järvinen; [2021-07-27]
    Nyckelord :Information operations; information warfare; cyber environment; extended security; policy analysis; hybrid influence;

    Sammanfattning : This research was inspired by two courageous Finnish women, journalist Jessikka Aro and PhD Saara Jantunen, who shined a light on Russian hostile behaviour on the Internet and started discussions about information operations nationally and internationally all over the world. Due to personally becoming a target of aggressive information campaigns, Jessikka Aro had to move abroad from her home as the Finnish Security and Intelligence Service suggested there is nothing to be done to counter the attacks or safeguard her from getting harassed online and "offline". LÄS MER