Sökning: "milan terechshenko"

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  1. 1. Brand Communities. : A quantitative study of brand community influence on prospective and existing members

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Milan Terechshenko; Vera Radionova; [2011]
    Nyckelord :Brand; brand community; prospective customers; augmented product; existing members; prospective members;

    Sammanfattning : This research was initiated due to the popularity brand community phenomenon is gaining among companies through last several years. Growing number of companies on the market and shortening of the life cycle of products, make companies work hard in order to retain existing customers and gain new ones. LÄS MER