Sökning: "network co-production model"

Hittade 2 uppsatser innehållade orden network co-production model.

  1. 1. Internationalization and its role in the utilization of Influencer Marketing within Business

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Victoria Näsberg; [2021]
    Nyckelord :internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Sammanfattning : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. LÄS MER

  3. 2. Mobilannonsering: Hur ett värdenätverk formas kring en ny mediekanal

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sadie Percell; Karin Andersson; [2008]
    Nyckelord :Dynamic markets; value migration; value creating networks; value constellations; co-production; business models;

    Sammanfattning : Mobile telecom and the Internet are converging, which opens new possibilities for market actors to create business through the mobile handset. At the same time market experts are predicting that mobile operator’s existing dominance in the telecom market will in the future decline as new technology such as VoIP and services will erode the operator’s traditional revenue model. LÄS MER