Sökning: "mccracken s meaning transfer model"

Hittade 2 uppsatser innehållade orden mccracken s meaning transfer model.

1. 1. "Med chanser för lite guldregn" : En studie om spelbolags gestaltning av spel om pengar med hjälp av celebriteter

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Mikaela Söderberg; Ida Lindström; [2019]
   Nyckelord :gambling; commercial; celebrity; gambling companies; spel om pengar; reklam; celebritet; spelbolag;

   Sammanfattning : The purpose with this essay was to study the relationship between gambling companies marketing through a celebrity and the ways gambling is portrayed in commercials. We combined a multimodal analysis with semiotic elements and a group interview in order to explain and get an understanding of gambling companies ways to market their services. LÄS MER

3. 2. Brands Transfer of Meaning: An analysis of brands roles within product placement

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anette Syversen; Emilia Sjöblom; [2006]
   Nyckelord :Dramaturgy; Narrative Technique; Product Placement; Brands and Meaning.; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. LÄS MER