Sökning: "Anette Syversen"
Hittade 1 uppsats innehållade orden Anette Syversen.
1. Brands Transfer of Meaning: An analysis of brands roles within product placement
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. LÄS MER
Resultatsidor:
1