Sökning: "on-line adver-tising"
Hittade 1 uppsats innehållade orden on-line adver-tising.
1. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)Sammanfattning : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. LÄS MER
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