Sökning: "news advertising"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden news advertising.

  1. 1. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT

    Master-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

    Författare :Lingqing Song; [2023]
    Nyckelord :;

    Sammanfattning : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. LÄS MER

  3. 2. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Rebecca Hansson; [2022]
    Nyckelord :Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Sammanfattning : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. LÄS MER

  4. 3. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Alice Goret; Erik Lifvergren; [2022]
    Nyckelord :Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Sammanfattning : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). LÄS MER

  5. 4. Detta är en annons

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Per Wendel; Jesper Lundstedt; [2021]
    Nyckelord :Native advertising; Journalism; Bonnier News Brand Studio; Folkspel; Coca-Cola; McDonald’s; Amazon; Social Sciences;

    Sammanfattning : The experience of reading the news online has changed significantly for consumers in recent years. So-called native advertising has seen an increase which has resulted that the line between marketing and journalism has become blurred for a lot of people. LÄS MER

  7. 5. När pandemierna når Sverige : spanska sjukan och corona- pandemiernas influens på media samt företagen

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Gustaf Wallin; [2021]
    Nyckelord :Dagstidningar; Hallandsposten; Sociala medier; Instagram; Pandemi; Corona; Spanskasjukan; 1918; 2020; Historiemedvetande; Marknadsföring; Reklam; Media;

    Sammanfattning : As a future teacher you need to make your students understand and realize that history is repeating itself. Frequently, as teachers this results in us providing examples such as how Napoleon and Hitler tried to invade Russia and how both ended up failing their sought-outquest. LÄS MER