Sökning: "quantitative method international business"

Visar resultat 1 - 5 av 84 uppsatser innehållade orden quantitative method international business.

  1. 1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Jessika Melander; Diana Al-Khameesi; [2023]
    Nyckelord :SDG; Consumer attitude; Cultural values; Hofstede;

    Sammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER

  3. 2. Remote Usability Testing in Practice : A modern UX Method under Investigation

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Nele Kloos; Sissel Ödman; [2023]
    Nyckelord :;

    Sammanfattning : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. LÄS MER

  4. 3. Was Brexit Really all that Bad for EU Students? A deep-dive in understanding the effect of Brexit on EU students in the UK

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Felix Danielsson; [2023]
    Nyckelord :Brexit; International Students; EU; Brain Drain; Push-Pull Factors; Business and Economics;

    Sammanfattning : This research paper uses an explanatory sequential mixed method design to examine the factors influencing students' decision-making regarding their future and the impact of Brexit on these choices. The study aims to understand the interplay between various factors and Brexit's role in shaping students' decisions. LÄS MER

  5. 4. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    Master-uppsats,

    Författare :Claas Uebler; Sophia Reinmund; [2023]
    Nyckelord :digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Sammanfattning : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. LÄS MER

  7. 5. Is cash really king? : En kvantitativ studie om kassainnehav under Covid-19 pandemin

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Fredrik Gartz; Nichole Filippi; [2022]
    Nyckelord :Kassainnehav; Finansiell kris; Återhämtning; Motiv; Svenska marknaden; Pecking Order; Finansiell Risk;

    Sammanfattning : Cash holding of a firm has in previous studies been argued to be significant in terms of the firm's performance during a financial crisis taking place on international markets because of the financial protection that cash holding provides. Similar research taking place on the Swedish market is deficient, and more so regarding current crises. LÄS MER