Sökning: "Jessika Melander"

Hittade 2 uppsatser innehållade orden Jessika Melander.

  1. 1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Jessika Melander; Diana Al-Khameesi; [2023]
    Nyckelord :SDG; Consumer attitude; Cultural values; Hofstede;

    Sammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER

  3. 2. Organisational Change in the Pervasive Digitalization Era : A qualitative study of the impact of digital transformation on organizational change and individuals within organizations

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Jessika Melander; Rahaf Alkhadra; [2022]
    Nyckelord :Organizational change; digitalization; digital transformation; contingency theory; individuals perceptions.;

    Sammanfattning : Date: 2022-06-01 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Rahaf Alkhadra  & Jessika Melander  Title: Organisational Change in The Pervasive Digitalization Era Supervisor: Konstantin Lampou Research question: How is digital transformation as an organizational change implemented in organizations and how is it perceived by the individuals within the organization? Purpose: The purpose of this study is to obtain a comprehensive understanding of the dynamic digital changes within organizations, by investigating the process of implementing digital transformation and how it impacts organizational structure on both organizational and individual levels. Therefore, the practice of digital transformation, in which it is manifested as individuals’ perceptions of the change process will be pursued to better equip the notion of contemporary organizations when addressing organizational change. LÄS MER