Sökning: "söderberg stockholm"

Visar resultat 21 - 25 av 43 uppsatser innehållade orden söderberg stockholm.

  1. 21. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mimmi Söderberg; Julia Grönstedt; [2018]
    Nyckelord :Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

    Sammanfattning : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. LÄS MER

  3. 22. Perfect sleep

    Master-uppsats, Lunds universitet/Industridesign

    Författare :Julia Söderberg; [2018]
    Nyckelord :Arts and Architecture; Technology and Engineering;

    Sammanfattning : At the time for the starting point of this master thesis, the Electrolux Healthy Home department where at a high extent looking into how a system of products that could communicate with one another could give the user a better experience in the home. Products that where looked into for coupling where for example an air purifier with a robotic vacuum-cleaner, maybe also coupled with any other product that could give the cus- tomer a better experience in the experience area “well-being”. LÄS MER

  4. 23. Actua(ria)lly Hunting Unicorns: The Potential of Actuarial Decision Models for Government Innovation Agencies

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Markus Jacobi; Niklas Söderberg; [2018]
    Nyckelord :Actuarial Decision Models; Government Innovation Agencies; Investment Criteria; Social Judgment Theory; Lens Model;

    Sammanfattning : Forecasting which early stage ventures will be successful is a complicated challenge. The ventures themselves face an environment characterized by hyper uncertainty and must overcome liabilities of newness. LÄS MER

  5. 24. Sport truck och dess inverkan på samhället : strategier för lansering

    Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Louice Persson; [2016]
    Nyckelord :sport truck; fysisk aktivitet; mobilitet; samhällsutmaning; spontanidrott; samhällseffekter; stadsplanering;

    Sammanfattning : Den svenska befolkningen blir allt mer inaktiv vilket ökar förekomst av och risk för allvarliga sjukdomar, såsom hjärt- och kärlsjukdomar, diabetes och övervikt. Samtidigt pågår ett komplext arbete hos kommuner, myndigheter och innovationsbyråer med att skapa nya ingångar till fysisk aktivitet, för en god folkhälsa. LÄS MER

  7. 25. Wolves in Sheep's Clothing - A Study of Recruitment Processes and the Dark Triad's Allure

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Niklas Söderberg; André Nilsson; [2016]
    Nyckelord :Dark triad; Recruitment; Assessment; Leadership;

    Sammanfattning : Paulhus and Williams (2002) called attention to the three, while conceptually distinct, empirically overlapping personality constructs as a unified field of study, named the Dark Triad: Machiavellianism, subclinical narcissism, and subclinical psychopathy. The consensus of the present literature is that Dark Triad individuals are successful when it comes to seizing leadership positions, without necessarily having the ability to be successful once in those positions. LÄS MER