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1. Distinction within a folksy consumer culture
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research departs from two domains within the research field of consumer culture theory (CCT), Consumer Identity Projects and Marketplace Cultures. The goal was to add insights to the field by investigating social distinction through exploration of a context that traditionally has been characterized as being democratic and folksy. LÄS MER
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