Sökning: "tourism pragmatics"

Hittade 2 uppsatser innehållade orden tourism pragmatics.

1. 1. Kreativmetropole, Rundumsorgloswohlfühlpakete und Wunsch-Location : Berücksichtigung der Textfunktion und des Textstils bei der Übersetzung eines webbasierten Tourismustextes

   Magister-uppsats, Institutionen för språk och litteratur, SOL

   Författare :Catharina Aineström; [2012]
   Nyckelord :translation; skopos theory; text function; text norm; tourist texts; anglicisms; översättning; skoposteori; textfunktion; textnorm; turisttexter; anglicismer;

   Sammanfattning : ABSTRACT This essay deals with translation issues, mainly in regard to text function and text norms, which arose during the transfer of a German source text, situated within the field of tourism, into a Swedish target text. Special attention was paid to anglicisms, a typical feature of German marketing language and also a key stylistic feature of the source text at hand. LÄS MER

3. 2. The Language of Tourism : How the Tourism Industry Promotes Magic

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Lotta Persson; [2012]
   Nyckelord :tourism discourse; advertising; linguistics; semantics and pragmatics.;

   Sammanfattning : To lure potential customers to buy a holiday away from home, most marketers incorporate certain semantic and pragmatic features into their promotional material: words and images are chosen with utmost care. The present study is conducted in order to reveal these semantic and pragmatic features and equally, to show how they highlight the concept of “magic”. LÄS MER