Hållbarhetsredovisning : Med fokus på negativ information

Sammanfattning: To establish sustainability reports is an increasing trend for more and more companies. This has led to a spread of the international framework Global reporting initiative, GRI, guidelines to make a sustainability reports. This trend has got a lot of critics from various stakeholders who believe that companies in these reports communicate the information in a way of window dressing. Both negative and positive information has to be represented according to GRI: s principle of balance.  Window dressing is created by adding a greater emphasis on the positive information. The researchers review the context of the negative information to study the extent to which it is reported and whether there are patterns and variations in the reported information. The companies to be studied are the government-owned, because these companies shall act as role models on the market. The method of research that has been used is the content analysis, the surveys starting point in the 21 GRI: s results indicators. The data collection is based on the operationalization of negative information for each indicator and the GRI index list is presented. The negative effect that companies reported is increasing emissions, increasing energy use, unequal in the organization and company goals that partly fails. The reasons that came up were cold winters, recession, market competition and operational changes as reorganizations and expansions.