Svensk affärskultur kontra brasiliansk affärskultur : våra förväntningar och vår självbild

Sammanfattning: We want to identify the gap that consists of the expectations we have of Brazilian / Swedish culture with the self-image of these individuals included in the culture of question. This gap, we believe, creates a problem for business across borders. The reader is therefore made aware of the issues that affect our expectations and our self-image, and how this can be used to explain cultural differences.