Den fysiska boken som ett interaktivt och multimodalt medium

Detta är en Kandidat-uppsats från Lunds universitet/Avdelningen för förlags- och bokmarknadskunskap

Sammanfattning: At a time when books are being consumed more and more via digital aids and platforms, physical books have begun to take up less space in the market. Fortunately, technological development can offer the possibility to bring physical books into the future by adding interactive and multimodal elements to them. Is the traditional book in a stage of transformation to become something new? The combination of text with other types of media creates a unique reading experience. Multimodal books, as defined by Wolfgang Hallet, are a separate genre where the reader interacts not only with text, but also with other types of media such as photographs, handwritten letters and maps. In this essay, I focus on the interactive and multimodal aspects of this new physical book. I am partly investigating ​​what place a printed book with multimodal and interactive elements has in the publishing world, but also what role the traditional text-oriented author has in a book of a more artistic kind and how this affects the spread of the book to a popular cultural readership.

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