Applying gamification to raise awareness of an individual’s water consumption

Sammanfattning: Water is essential to life, but it is becoming inadequate, even in Europe. In central, western, and a few parts of northern and northeastern Europe, water availability is facing challenges due to the impacts of climate change. These impacts further cause strains on water abstractions needed for agriculture, industries, energy, and public water supply, as well as causing extreme weather conditions like droughts during the summer. One possibility is to reduce these issues by raising awareness among individuals of their direct and indirect water consumption. However, this study implies that people cannot visualize their water consumption due to not possessing or conveniently accessing their water meter. Thus, this thesis explores the implementation of gamification and its features using a prototype to observe if this can create motivation to educate individuals in reducing their water consumption. This study uses research through design approach centered around the mid-fidelity mobile application prototype, named SAVR, developed in the iterative design process. The iterative process consists of three phases where the participants are involved in evaluating the prototype containing gamification features. The results suggest that specific game features such as points, progress and feedback successfully engaged participants in using the prototype, consequently changing their attitude, and stimulating some awareness raised on their water consumption. Overall, this opens a scope for municipalities to adopt a gamified mobile application to communicate the importance of sustainable water use as well as educating the citizens of the awareness in a playful way.