Digitala kakor och skräddare : En kvalitativ intervjustudie om digital natives åsikter gällande övervakning på internet.

Sammanfattning: In a time when internet connection is a central part of our everyday lives and wherewe constantly communicate through digital aids, a possible threat has arisen. Surveillance by commercial companies tracks most of what we do on their websites and then stores that data so that, for example, in the future companies can market specific goods that the user has previously looked at. The data collected by a specific supplier is not always saved for that specific company’s use only. The data is also used as a commodity between different online suppliers, the trade itself turns over billions of Swedish kronor every year. The purpose of this study is to examine young adults aged 20-30 (also called digital natives) knowledge, opinions, and thoughts regarding surveillance on the internet for commercial purposes. The study wants to find out what knowledge they say they have, what opinions they have and whether they adapt to the phenomenon by, for example, using VPN services or the like. Previous research in the field has shown that young people do not possess a deep knowledge of the subject and that they rarely adapt to any great extent to the phenomenon. The theoretical framework addresses both the user's and the supplier's perspective. The framework introduces surveillance and integrity from a theoretical perspective, but also addresses the power the supplier has and the financial conditions for the supplier. The results of the study show that, like previous studies in the same field, digital natives do not possess a deep knowledge of the subject and that they rarely adapt. Opinions differ however, where some say they do not care, and some believe that the surveillance has gone too far. In the ensuing discussion, we turn back and forth on the participants' reasoning and try to create a comprehensive picture of why the participants think the way they do.