The implementation of e-books into Icelandic libraries

Sammanfattning: This study examines whether librarians’ views on ebooks in libraries can impact the potential success of ebooks in libraries. Because of the lack of research available concerning e-books in Iceland a preliminary research was conducted to gather information on the current situation in Iceland. Following a survey was sent out to all libraries with access to Rafbókasafnið to examine their opinions and perception on e-books. Because of a small response rate, the data was observed from the perspective of a qualitative research. This study used Winston’s theory of innovation and Rogers’ diffusion of innovation to look at important factors needed for the successful diffusion of an innovation. The study found that overall it seemed that the librarians’ perception of e-books was quite positive. However, the perspective of the individuals seemed to be affected by the societal structure and societal needs within their community which seemed to have a greater effect on the individual than their characteristics did. The study also revealed that there was a clear hindrance in the diffusion process of the e-books with the lack of Icelandic e-books available. This also seemed to lead to a lack of effort from the librarians in marketing this new e-book service. Marketing did not seem to be of high priority with the librarians who preferred direct contact with patrons.