Det svenska undantaget - En kvantitativ innehållsanalys om bilden av Sverige i internationella medier under coronapandemin 2020.

Detta är en Kandidat-uppsats från Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

Författare: Klara Alster; Lovisa Briggert; Julia Wide; [2021-03-03]

Nyckelord: Corona; Sweden; Media; Framing;

Sammanfattning: The aim of this study is to examine the international digital media image of Sweden duringthe corona crisis of 2020. The purpose is to gain knowledge about how the corona pandemichas affected the perception of Sweden and discuss in what way it could continue to affect thecountry in the future. The study is carried out by investigating the four following researchquestions: (1) Has the image of Sweden during the corona crisis 2020 been positive, negativeor balanced? (2) Which themes and key individuals are defined in the articles? (3) How doesthe image of Sweden vary between the different countries? (4) Has the image changed orfurther developed in pace as the pandemic progressed?The approach taken in order to answer these research questions is a quantitative contentanalysis of articles published in the United States, United Kingdom, Germany and France.The articles used in this study are collected during the months of April and September in theyear 2020 and they are collected from The Swedish Institute’s selected articles concerningthe corona virus and Sweden. Throughout this study, a total of 392 articles were encodedwith the help of the framing theory created by Gaye Tuchman and further developed byRobert M. Entman (1993). According to Entmans definition, frames are about the selection,observance, definition and formulation of a problem. The variables were emanated by severalvarious themes, frames, stereotypes and key individuals.With the four research questions in regard, a conclusion could be drawn that the image ofSweden through this pandemic has been fragmented. The statistics show that most of thearticles were neutral. However, we were able to verify that a majority of the articles analyzedin this study were negative. The majority of the articles focused on the Swedish strategy ofchoice during the pandemic and they often depicted the Swedish citizens’ behavior and thenumber of deaths caused by the coronavirus. The most frequently used frames had to do witheither conflict or responsibility, while the most narrated stereotype was that Swedish citizensare law-abiding. Throughout the study, the Swedish prime minister Stefan Löfven and stateepidemiologist Anders Tegnell were the key individuals that were mentioned mostfrequently.When analyzing the results, we could see that it varied depending on two variables, time andorigin. For example, more articles were published in April in comparison to those publishedin September. We could also identify that the articles published in April were categorized asnegative while those published in September were categorized as the contrary. The mostneutral image of Sweden could be found in the articles published in the United States andFrance. The articles published in Britain were the most positive, while the ones published inGermany were the most negative. We could also identify that in Germany, America andBritain the most common frames were the responsibility frame and the conflict frame.However, the articles published in France were mostly narrated with the human-interestframe.

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