GIS and Tourism: Developing strategies for new touristic flows after the Covid-19 pandemic

Sammanfattning: The goal of this article is to propose, through the use of GIS software, an interdisciplinary method to suggest new touristic flows after the Covid-19 pandemic. Specifically, the aim is to identify those sites of cultural and landscape interest that are little known but with great artistic, cultural, historical and environmental value that could give new vigour to the tourism sector. In the first phase, the work carries out a survey of the economic and social literature on the current state of the tourism segment, with particular reference to the Italian territory. A strategy is then proposed through multi-criteria evaluation using weighted analysis in a GIS environment for the identification of new sites wherein public or private entities could invest their resources. This model is tested on a sample case selected in the borders of the Campania region, bringing out its potential. At this stage, the research is limited to the identification of such sites, deferring the analysis of other factors that could affect the selection process to further investigations.