Mergers & Acquisitions, the quest for the missing piece : Exploring customer relationship development in M&As

Sammanfattning: The thesis put contemporary M&A practices and M&A research into context and in so doing identifies challanges in the value creating process. Looking closer at how the relationship development is treated in the M&A process the study sheds further light on how practitioners work and could work to increase the chances of success in M&As in the future.