En studie av e-handelskonsumenters behov : Med fokuspå textilindustrin

Sammanfattning: The focus of this paper is to research a general need on E-commerce websites, and a specific need on websites in the textile industry. The purpose is to get an understanding of what consumers find important when shopping online. The research methods include participants who are experienced with either shopping online and/or the textile industry. The results of the research was made into a development proposal for a company in the textile industry. Their goal is to increase sales and explore new tools for selling their products. The development proposal was made to cater the company's needs.