Occidentalism som rekryteringsmedel -En innehållslig idéanalys av IS propaganda- och rekryteringstidning Dabiq

Sammanfattning: Occidentalism as a phenomenon discusses the hostile stereotypes of the Western world that fuel the hatred of certain movements, like that of the Islamic State. By using a dehumanizing picture of the West, this terror group aims to demonize the Western society, which has been proved to be an effective way to recruit members. The following essay is a qualitative content analysis, which aims to study the Islamic State propaganda and recruitment magazine Dabiq, with the purpose to describe how the magazine produces conceptions of occidentalism. Furthermore it will be discussed to what extent said conceptions of occidentalism are used in Dabiq and to what extent they are used to legitimize their terror in the West. It will be concluded that the recruitment magazine of the Islamic State produces conceptions of occidentialism to various extents from all analytical dimensions. It will additionally be asserted that occidentalism may be used as a way to legitimize terror in the West, as the one carried out by the Islamic State; such is done, in part, by demonizing the Western society.