Underhållning är makt : En kvalitativ framinganalys om amerikanisering i svensk, kenyansk och singaporiansk nyhetsförmedling

Sammanfattning: It is through the material that is presented to us by the media, that we form our perception of the world and our opinions about it. Therefore the framing of news is important to study, especially in our globalized world where the economy, politics and communication has a strong connection. Earlier studies have shown that there is a general fascination in Sweden for the United States, which not only have influenced popular culture, but also other parts of the Swedish society like news coverage. Some even say that Sweden is the most americanized country in the world. The purpose of this study was therefore to examine if Swedish news are being more americanized than news coverage in other parts of the world. Through a qualitative framing analysis this study examines which frames that occurs in news articles related to the american elections Super Tuesdays in newspapers from Sweden, Kenya and Singapore. The result of this study shows that the news coverage in many respects portrays the election in a similar, entertaining way, which can be assumed to be due to the americanization of news. However, there is no clear evidence that the Swedish news coverage would be more americanized than the Kenyan and Singaporean.