Sökning: "Ahmed Houssein"
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1. Emotional disclosure through negative online reviews : A study on the impact of feedback encouragement and public commitment on consumers’ perceived unfairness
Master-uppsats, Företagsekonomiska institutionenSammanfattning : Previous research has shown how venting one’s feelings can reduce the negative emotions of a consumption experience. This study proposes a general process of how consumers with feelings of unfairness due to a negative consumption experience can achieve emotional disclosure and reduced unfairness by posting online reviews. LÄS MER
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