Sökning: "Alejandro Green"

Hittade 2 uppsatser innehållade orden Alejandro Green.

1. 1. Sustainability-Driven Innovation and Financial Performance: How does it pay to be green?

   Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

   Författare :Alejandro Aristi Capetillo; [2020]
   Nyckelord :sustainability-driven innovation; financial performance; DJSI; panel data methodology; environmental sustainability; operational efficiency; Business and Economics;

   Sammanfattning : Market and policy pressures increasingly demand a shift towards sustainable means of production; thereby, the inconclusive and long-standing debate between the impact of environmental efforts and economic performance at the firm level has never been so relevant. However, companies who seek to prioritize sustainability on their processes and outputs still need to focus on their financial returns. LÄS MER

3. 2. Relationship between green marketing strategies and green marketing credibility among Generation Y

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Michelle Haeberli Garcia Sandoval; Alejandro Manon Padilla; [2016]
   Nyckelord :green marketing strategies; generation y; millennials; greenwashing; advertising credibility;

   Sammanfattning : Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. LÄS MER